| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Indonesia
October 2019
310 respondents
16 to 39 years
Online survey
Caffeine Addict
Those who could not live without coffee.
Social Drinker
Coffee as beverage when hangout with friends.
Latte Art Hunters
The ability of the barista to paint a latte that has been a selling point to invite customers.
Milk-Coffee Lovers
The typical customers who come the coffee shop to enjoy the atmosphere of the coffee shop and drinking the iced sweet coffee
The Instant Coffee Drinkers
Those who prefer cheap price and simplicity in serving.
The Coffee Snob
The premium coffee drinkers that only enjoying coffee at coffee shop artisan.
The Traditional Coffee Lovers
Those who loves coffee that made traditionally such as the coffee beans proceed into the powder.
Manual Brew Big Fan
Those who focus on coffee serving.









