Original survey question: why did you increase your e-commerce activity/ made more online purchases during this time? (up to three answers are allowed)
The survey was conducted among
1,111 respondents aged 16 to 24 years old,
2,699 respondents aged 25 to 34 years old,
1,333 respondents aged 35 to 44 years old,
296 respondents aged 45 to 54 years,
112 respondents aged 55 years and above
Citation formats
Reasons for increasing e-commerce activities during COVID Philippines 2020, by age
According to a survey conducted by in the Philippines, ** percent of the respondents aged 55 and above stated they increased their online purchases to minimize their time outside the house and practiced social distancing as of May 2020. In comparison, those aged 35 to 44 stated they can purchase more items online so they increased their purchases.
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Rakuten Insight. (June 11, 2020). Main reasons for increasing online purchases among consumers during COVID-19 pandemic in the Philippines as of May 2020, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1126676/philippines-reasons-for-increasing-online-purchases-during-covid-19-by-age-group/
Rakuten Insight. "Main reasons for increasing online purchases among consumers during COVID-19 pandemic in the Philippines as of May 2020, by age group ." Chart. June 11, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1126676/philippines-reasons-for-increasing-online-purchases-during-covid-19-by-age-group/
Rakuten Insight. (2020). Main reasons for increasing online purchases among consumers during COVID-19 pandemic in the Philippines as of May 2020, by age group . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1126676/philippines-reasons-for-increasing-online-purchases-during-covid-19-by-age-group/
Rakuten Insight. "Main Reasons for Increasing Online Purchases among Consumers during Covid-19 Pandemic in The Philippines as of May 2020, by Age Group ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jun 2020, /statistics/1126676/philippines-reasons-for-increasing-online-purchases-during-covid-19-by-age-group/
Rakuten Insight, Main reasons for increasing online purchases among consumers during COVID-19 pandemic in the Philippines as of May 2020, by age group ÌÇÐÄÆƽâ°æ, /statistics/1126676/philippines-reasons-for-increasing-online-purchases-during-covid-19-by-age-group/ (last visited July 29, 2026)
Main reasons for increasing online purchases among consumers during COVID-19 pandemic in the Philippines as of May 2020, by age group [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: /statistics/1126676/philippines-reasons-for-increasing-online-purchases-during-covid-19-by-age-group/
