Only the categories with highest shares were presented.
The study obtained TV and radio ad data nationally, and the outdoor ad data were collected in 50 cities of Russia.
Citation formats
Share of pharma offline ad spend in Russia 2019, by category
The largest share of pharmaceutical businesses' costs on offline advertising in Russia fell on gastroenterological medicines, exceeding ** percent in 2019. The second leading category were cold and flu remedies, occupying a share of nearly ** percent. The share of other categories was significantly smaller.
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Adindex. (May 1, 2020). Distribution of offline advertising spending in the pharmaceutical segment in Russia in 2019, by product category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1122493/share-of-pharma-offline-ad-spend-in-russia-by-type/
Adindex. "Distribution of offline advertising spending in the pharmaceutical segment in Russia in 2019, by product category." Chart. May 1, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1122493/share-of-pharma-offline-ad-spend-in-russia-by-type/
Adindex. (2020). Distribution of offline advertising spending in the pharmaceutical segment in Russia in 2019, by product category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1122493/share-of-pharma-offline-ad-spend-in-russia-by-type/
Adindex. "Distribution of Offline Advertising Spending in The Pharmaceutical Segment in Russia in 2019, by Product Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 May 2020, /statistics/1122493/share-of-pharma-offline-ad-spend-in-russia-by-type/
Adindex, Distribution of offline advertising spending in the pharmaceutical segment in Russia in 2019, by product category ÌÇÐÄÆƽâ°æ, /statistics/1122493/share-of-pharma-offline-ad-spend-in-russia-by-type/ (last visited July 31, 2026)
Distribution of offline advertising spending in the pharmaceutical segment in Russia in 2019, by product category [Graph], Adindex, May 1, 2020. [Online]. Available: /statistics/1122493/share-of-pharma-offline-ad-spend-in-russia-by-type/
