Share of respondents who thought they would use more subscription video on demand services (SVOD) than traditional TV in the Asia Pacific region in 2020, by country or region
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Unlikely
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Original survey question: "For each of the following, please tell me how likely or unlikely you think they are to happen? I will watch more TV from streaming services than from over-the-air/cable/satellite TV channels."
Figures may not add up to 100 percent due to computer rounding.
Citation formats
Likelihood of respondents watching SVOD more than traditional TV APAC 2020 by region
In a survey conducted by in 2020, regarding whether or not respondents thought it likely they would watch more TV through online subscription services rather than through traditional TV channels, ** percent of respondents in China stated it was likely they would use more SVOD services than traditional TV channels. Comparatively, ** percent of respondents in Malaysia thought they would use SVOD services more than watching TV traditionally in 2020.
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Ipsos. (January 6, 2020). Share of respondents who thought they would use more subscription video on demand services (SVOD) than traditional TV in the Asia Pacific region in 2020, by country or region [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1121606/apac-share-of-respondents-who-thought-they-would-use-svod-services-more-than-traditional-tv-by-country-or-region/
Ipsos. "Share of respondents who thought they would use more subscription video on demand services (SVOD) than traditional TV in the Asia Pacific region in 2020, by country or region." Chart. January 6, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1121606/apac-share-of-respondents-who-thought-they-would-use-svod-services-more-than-traditional-tv-by-country-or-region/
Ipsos. (2020). Share of respondents who thought they would use more subscription video on demand services (SVOD) than traditional TV in the Asia Pacific region in 2020, by country or region. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1121606/apac-share-of-respondents-who-thought-they-would-use-svod-services-more-than-traditional-tv-by-country-or-region/
Ipsos. "Share of Respondents Who Thought They Would Use More Subscription Video on Demand Services (Svod) than Traditional Tv in The Asia Pacific Region in 2020, by Country or Region." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Jan 2020, /statistics/1121606/apac-share-of-respondents-who-thought-they-would-use-svod-services-more-than-traditional-tv-by-country-or-region/
Ipsos, Share of respondents who thought they would use more subscription video on demand services (SVOD) than traditional TV in the Asia Pacific region in 2020, by country or region ÌÇÐÄÆƽâ°æ, /statistics/1121606/apac-share-of-respondents-who-thought-they-would-use-svod-services-more-than-traditional-tv-by-country-or-region/ (last visited August 06, 2026)
Share of respondents who thought they would use more subscription video on demand services (SVOD) than traditional TV in the Asia Pacific region in 2020, by country or region [Graph], Ipsos, January 6, 2020. [Online]. Available: /statistics/1121606/apac-share-of-respondents-who-thought-they-would-use-svod-services-more-than-traditional-tv-by-country-or-region/
