In 2024, Lidl achieved a revenue of over four billion euros, making it the largest retail chain in the fast-moving consumer goods (FMCG) industry in Hungary. Its biggest competitor was Spar, with a revenue of nearly 2.7 billion euros in the same year.Â
Online grocery shopping in Hungary
Even though the e-commerce market is already established in Hungary, the trend of online grocery shopping is still on the rise, with more and more retail chains providing the possibility of online ordering and home delivery. A 2023 survey revealed that Hungarians were most likely to purchase groceries online when they were ill. At the same time, approximately a third of Hungarians would order groceries online when they were busy with other things.
Grocery shopping expenditure
With rising consumer prices, Hungarians are spending an increasing proportion of their income on necessities. In 2023, a third of Hungarians stated that they spent 50,000 to 100,000 forints on groceries each month. At the same time, another 22 percent of the respondents spent 101,000 to 200,000 on groceries monthly.