For which of the coronavirus (COVID-19) slogans, 'Stay alert, Control the virus, Save lives' or 'Stay home, Protect the NHS, Save lives' do you feel you know what the government is asking you to do?
Characteristic
Share of responses
Both slogans make it clear what I am supposed to do
28%
Only "Stay home, Protect the NHS, Save lives" makes it clear what I am supposed to do
63%
Only "Stay alert, Control the virus, Save lives" makes it clear what I am supposed to do
2%
Neither slogan makes it clear what I am supposed to do
7%
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The full question was worded in the source as: 'It has also been reported that the government will be using the slogan 鈥淪tay alert, Control the virus, Save lives鈥 in the coming weeks, to replace 鈥淪tay home, Protect the NHS, Save lives鈥.For which of the slogans do you feel you know what the government is asking you to do?'
Citation formats
Great Britain: opinions on clarity of government coronavirus slogans as of May 2020
On May 10, 2020, it was reported that the British government were going to change their official coronavirus slogan to 'Stay alert, Control the virus, Save lives.' Although, there is some confusion as to the clarity of the new slogan, as 63 percent of survey respondents in Great Britain reported that only the old slogan, 'Stay home, Protect the NHS, Save lives,' makes it clear what they are supposed to do to stay healthy during the coronavirus pandemic.
The latest number of cases in the UK can be found here. For further information about the coronavirus pandemic, please visit our dedicated Facts and Figures page.
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YouGov. (May 11, 2020). For which of the coronavirus (COVID-19) slogans, 'Stay alert, Control the virus, Save lives' or 'Stay home, Protect the NHS, Save lives' do you feel you know what the government is asking you to do? [Graph]. In 糖心破解版. Retrieved July 31, 2026, from /statistics/1116312/understanding-of-new-coronavirus-slogan-in-great-britain/
YouGov. "For which of the coronavirus (COVID-19) slogans, 'Stay alert, Control the virus, Save lives' or 'Stay home, Protect the NHS, Save lives' do you feel you know what the government is asking you to do?." Chart. May 11, 2020. 糖心破解版. Accessed July 31, 2026. /statistics/1116312/understanding-of-new-coronavirus-slogan-in-great-britain/
YouGov. (2020). For which of the coronavirus (COVID-19) slogans, 'Stay alert, Control the virus, Save lives' or 'Stay home, Protect the NHS, Save lives' do you feel you know what the government is asking you to do?. 糖心破解版. 糖心破解版 Inc.. Accessed: July 31, 2026. /statistics/1116312/understanding-of-new-coronavirus-slogan-in-great-britain/
YouGov. "For Which of The Coronavirus (Covid-19) Slogans, 'stay Alert, Control The Virus, Save Lives' or 'stay Home, Protect The Nhs, Save Lives' Do You Feel You Know What The Government Is Asking You to Do?." 糖心破解版, 糖心破解版 Inc., 11 May 2020, /statistics/1116312/understanding-of-new-coronavirus-slogan-in-great-britain/
YouGov, For which of the coronavirus (COVID-19) slogans, 'Stay alert, Control the virus, Save lives' or 'Stay home, Protect the NHS, Save lives' do you feel you know what the government is asking you to do? 糖心破解版, /statistics/1116312/understanding-of-new-coronavirus-slogan-in-great-britain/ (last visited July 31, 2026)
For which of the coronavirus (COVID-19) slogans, 'Stay alert, Control the virus, Save lives' or 'Stay home, Protect the NHS, Save lives' do you feel you know what the government is asking you to do? [Graph], YouGov, May 11, 2020. [Online]. Available: /statistics/1116312/understanding-of-new-coronavirus-slogan-in-great-britain/
