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Penetration of e-commerce and social commerce among urban youth in Vietnam in 2019, by age group

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Source

Release date

June 2019

Region

Vietnam

Survey time period

May 2019

Number of respondents

188 respondents

Age group

15-30 years old

Special properties

among respondents from Ho Chi Minh City and Hanoi

Method of interview

Online survey

Citation formats

Penetration of e-commerce and social commerce in Vietnam 2019, by age group

Published by
Yihan Ma,
May 5, 2020

According to a survey among urban youths in Vietnam, the penetration rate of e-commerce was overall higher than social commerce among all age groups, with an estimated penetration rate of ** percent among the population aged between 25 to 30 years. The penetration rate of social commerce in the same age group was at ** percent.

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