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Share of online shoppers buying digital personal assistants in the Nordic countries in 2018, by country

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Source

Release date

March 2019

Region

Denmark, Finland, Norway, Sweden

Survey time period

December 2018

Number of respondents

89,053 respondents

Age group

18-79 years

Special properties

Who shop online

Method of interview

Questionnaires and telephone interviews

Citation formats

Online shoppers with digital personal assistants in the Nordics 2018

Published by Thuy D., Jun 16, 2020
As of 2018, ** percent of Norwegian online shoppers stated to have purchased or be planning to purchase a digital personal assistant. The corresponding figure for Finns was percent and over ** percent reported to be not interested.
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