Overall, all generations in Great Britain in 2023 said that online was the purchase channel with the cheapest options, compared to high streets and out-of-town shopping centers, however the share of responses varied significantly between generations. ** percent of Gen Z said that shopping online was cheapest, compared to ** percent of baby boomers. ** percent of millennials believed out-of-town shopping centers offered the cheapest goods, compared to ** percent of Silent Generation consumers.
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More in Common. (November 18, 2023). Consumer opinions on the shopping location with the cheapest options in Great Britain in 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1440347/shopping-channel-with-the-cheapest-products-for-gb-consumers-by-generation/
More in Common. "Consumer opinions on the shopping location with the cheapest options in Great Britain in 2023, by generation." Chart. November 18, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1440347/shopping-channel-with-the-cheapest-products-for-gb-consumers-by-generation/
More in Common. (2023). Consumer opinions on the shopping location with the cheapest options in Great Britain in 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1440347/shopping-channel-with-the-cheapest-products-for-gb-consumers-by-generation/
More in Common. "Consumer Opinions on The Shopping Location with The Cheapest Options in Great Britain in 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Nov 2023, /statistics/1440347/shopping-channel-with-the-cheapest-products-for-gb-consumers-by-generation/
More in Common, Consumer opinions on the shopping location with the cheapest options in Great Britain in 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1440347/shopping-channel-with-the-cheapest-products-for-gb-consumers-by-generation/ (last visited August 02, 2026)
Consumer opinions on the shopping location with the cheapest options in Great Britain in 2023, by generation [Graph], More in Common, November 18, 2023. [Online]. Available: /statistics/1440347/shopping-channel-with-the-cheapest-products-for-gb-consumers-by-generation/
