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Types of modern information sources used in the purchasing process in Poland from 2020 to 2021

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Source

Release date

June 2021

Region

Poland

Survey time period

2021

Age group

15 years and older

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original question: "Z jakich źródeł informacji korzystasz w procesie zakupowym?"

Citation formats

Use of modern sources of information in purchase process Poland 2020-2021

Published by
Yihan Ma,
Jun 8, 2021
In 2021, while looking for information about products to purchase, consumers in Poland used various sources of information. Thirty-eight percent of the respondents asked for the opinion of friends and family. Many consumers also used particular brand or store websites, as well as price comparisons.
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