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What would encourage you to purchase a product in-store even though it is cheaper online?

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Source

Release date

June 2019

Region

Poland

Survey time period

May 20-29, 2020

Number of respondents

1,933 respondents

Age group

15 years and older

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original question: "Co zachęciłoby Cię do dokonania zakupu podczas wizyty w realnym sklepie, pomimo, że znalazłaś/eś właśnie ten sam produkt w niższej cenie w Internecie?"

Citation formats

Reasons to buy at a higher price in-store rather than cheaper online Poland 2019-2020

Published by
Yihan Ma,
Feb 25, 2020
The willingness to accept a higher price in brick-and-mortar stores decreased in Poland in 2020, when comparing it to 2019. Consumers less often agree to buy in-store if the price is higher there. However, the possibility to view the product before purchasing it was still convincing for ** percent of consumers.
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