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TV advertising revenue of the Sanremo Music Festival in Italy from 2018 to 2023 (in million euros)

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Sources

Release date

February 2023

Region

Italy

Survey time period

2018 to 2022

Supplementary notes

Figures preceding 2022 were retrieved from earlier reports.

Citation formats

TV ad revenue of the Sanremo Music Festival in Italy 2018-2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 13, 2023
From 2018 to 2023, the TV advertising revenue of the Sanremo Music Festival in Italy increased significantly. In 2018, the festival collected roughly **** million euros from TV advertising. In 2023, this figure rose to ** million euros.
Founded in 1951, the Sanremo Music Festival is currently the most popular song competition in Italy. Held annually in the Ligurian city of Sanremo, the festival is broadcasted by RAI, the national public broadcasting company. The festival's format was the main inspiration for the Eurovision Song Contest.
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