*The source specifies that the survey used an online omnibus and ad hoc approach. The survey count was as follows: 2,199 adults in the UK, 2,191 in the U.S., and 2,000 respondents in each of Australia, Japan, and Singapore.
Figures for the share of adults who subscribed to travel-related paid subscription programs or services were calculated by ÌÇÐÄÆƽâ°æ based on the following information provided by the source:
"All adults aged 18-75 who currently subscribe to any travel related paid subscription programs or services (196 in the UK, 382 in the U.S., 208 in Australia, 109 in Japan, 189 in Singapore)".
Citation formats
Share of adults subscribing to travel subscription programs globally 2021, by country
A November 2021 survey focused on the share of adults who subscribed to any travel-related paid subscription program or service in selected countries worldwide. According to the study, roughly ** percent of surveyed adults in the U.S. claimed to have signed up for a paid travel subscription program. Meanwhile, nearly **** percent of respondents in the United Kingdom stated the same. In contrast, only *** percent of surveyed Japanese adults subscribed to travel-related paid programs as of ***.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Tripadvisor. (January 11, 2022). Share of adults who subscribed to travel-related paid subscription programs or services in selected countries worldwide as of November 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1087696/share-of-subscribers-to-travel-programs-worldwide/
Tripadvisor. "Share of adults who subscribed to travel-related paid subscription programs or services in selected countries worldwide as of November 2021." Chart. January 11, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1087696/share-of-subscribers-to-travel-programs-worldwide/
Tripadvisor. (2022). Share of adults who subscribed to travel-related paid subscription programs or services in selected countries worldwide as of November 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1087696/share-of-subscribers-to-travel-programs-worldwide/
Tripadvisor. "Share of Adults Who Subscribed to Travel-related Paid Subscription Programs or Services in Selected Countries Worldwide as of November 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jan 2022, /statistics/1087696/share-of-subscribers-to-travel-programs-worldwide/
Tripadvisor, Share of adults who subscribed to travel-related paid subscription programs or services in selected countries worldwide as of November 2021 ÌÇÐÄÆƽâ°æ, /statistics/1087696/share-of-subscribers-to-travel-programs-worldwide/ (last visited July 25, 2026)
Share of adults who subscribed to travel-related paid subscription programs or services in selected countries worldwide as of November 2021 [Graph], Tripadvisor, January 11, 2022. [Online]. Available: /statistics/1087696/share-of-subscribers-to-travel-programs-worldwide/
