In 2025, the larger share of German organic store customers value experiences of nature and being in nature over being affluent and accumulating material wealth. This was true for around **** percent of organic store shoppers in Germany. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
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IfD Allensbach. (June 18, 2025). Values and outlook on life that organic store customers aspire to and feel to be important compared to the general population in Germany in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1070276/organic-store-customers-outlook-on-life-germany/
IfD Allensbach. "Values and outlook on life that organic store customers aspire to and feel to be important compared to the general population in Germany in 2025." Chart. June 18, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1070276/organic-store-customers-outlook-on-life-germany/
IfD Allensbach. (2025). Values and outlook on life that organic store customers aspire to and feel to be important compared to the general population in Germany in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1070276/organic-store-customers-outlook-on-life-germany/
IfD Allensbach. "Values and Outlook on Life That Organic Store Customers Aspire to and Feel to Be Important Compared to The General Population in Germany in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Jun 2025, /statistics/1070276/organic-store-customers-outlook-on-life-germany/
IfD Allensbach, Values and outlook on life that organic store customers aspire to and feel to be important compared to the general population in Germany in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1070276/organic-store-customers-outlook-on-life-germany/ (last visited July 26, 2026)
Values and outlook on life that organic store customers aspire to and feel to be important compared to the general population in Germany in 2025 [Graph], IfD Allensbach, June 18, 2025. [Online]. Available: /statistics/1070276/organic-store-customers-outlook-on-life-germany/
