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From what location did you make your online purchases via tablet?

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Sources

Release date

October 2019

Region

Italy

Survey time period

June 2019

Number of respondents

11,502 respondents

Age group

14 years and older

Special properties

eShoppers part of the Nielsen Homescan Panel who purchased via tablet

Method of interview

Questionnaire

Supplementary notes

This question was phrased by the source as follows: "Quando hai fatto acquisti online dal Tablet da dove le è capitato di farli?"

Citation formats

Online shopping via tablet preferred location in Italy 2019

Published by
Yihan Ma,
Nov 15, 2019
According to the results of a survey on online shopping behavior conducted in 2019, ** percent of the respondents asserted that their preferred location for making their online purchases via tablet was from a fixed location, e.g. at home or at their office. By contrast, ** percent said that they liked buying online on the go (in the car or while using public transportation). Only * percent preferred purchasing via tablet from a shop.
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