Italy: smartphone special features used by apps 2019| ��ƽ��

Smartphone special features in Italian companies' apps in 2019, by company type

Characteristic	Incumbent companies*	Pure player companies*
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Release date

October 2019

More information

Region

Italy

Survey time period

2019

Number of respondents

98 respondents

Special properties

70 top incumbent companies by turnover and 28 top pure player companies by turnover

Supplementary notes

54 mobile apps and websites from Italian incumbent companies, as well as 22 mobile apps and websites from Italian pure player companies, were investigated.
*With the term "incumbent", the statistic referred to top Italian companies by turnover operating in 14 different sectors (i.e. Insurance sector, automotive, banking, FMCG-food and beverage, FMCG-excluding food and beverage, retail clothing and accessories, retail publishing, electronics, retail DIY/furnishing, large retail, retail luxury accessories and clothing, telco, tourism and transportation, utility).
With the term "pure players", the statistic referred to the most relevant digital pure players active in the same industries, i.e. Insurance sector, banking, food delivery, Generalisti, retail luxury accessories and clothing, retail publishing, retail GDO, retail DIY/furnishing, tourism and transportation.

Citation formats

In 2019, Italian companies introduced special features in the apps they offered to their customers. As regards so called incumbent companies, the most used features were found to be the geolocation (** percent), followed by push notifications (** percent). Augmented reality was the feature employed the least ( percent). By contrast, the most utilized feature used by companies in the digital sector appeared to be push notifications, which had a penetration rate of 95 percent.