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Christmas spending per household in Germany was highest for presents in general, as of 2020. The planned budget was *** euros, followed by *** euros for food. Christmas spending in Germany typically includes shopping for gifts and buying food for Christmas Eve and Christmas Day meals, usually with family.

Most wonderful time

The lead-up to Christmas is a lucrative time for retailers, both online and off. Revenue from online Christmas sales in Germany has only been increasing in recent years, forecast to amount to **** billion euros in 2020 (compared to *** billion euros achieved ten years ago). No wonder, considering the convenient choices online Christmas shopping offers customers: browsing and selecting both at home and on the go, 24/7 shop access, easy payment and home delivery or several pick-up options. Many online shops also offer gift wrapping. Meanwhile, retail sales revenue during the Christmas trading period amounted to almost *** billion euros in 2019, also an increase on the previous year.

Christmas trees

An important spending item in most Christmas budgets is, of course, a Christmas tree. In 2019, almost ** million Christmas trees were sold in Germany. An increasing number of consumers also bought their tree online.