Online stores were the major information source for luxury products for both generational groups under consideration in Russia, according to the conducted by McKinsey in 2018. Furthermore, nearly a half of participants revealed that brand and designer websites served as their information channel for such purposes.
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McKinsey & Company, & Double Data, & Farfetch. (June 30, 2018). Share of consumers using websites for obtaining information on luxury products in Russia as of March 2018*, by type of website and age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1068137/website-used-for-obtaining-information-on-luxury-by-age-russia/
McKinsey & Company, und Double Data, und Farfetch. "Share of consumers using websites for obtaining information on luxury products in Russia as of March 2018*, by type of website and age group." Chart. June 30, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1068137/website-used-for-obtaining-information-on-luxury-by-age-russia/
McKinsey & Company, Double Data, Farfetch. (2018). Share of consumers using websites for obtaining information on luxury products in Russia as of March 2018*, by type of website and age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1068137/website-used-for-obtaining-information-on-luxury-by-age-russia/
McKinsey & Company, and Double Data, and Farfetch. "Share of Consumers Using Websites for Obtaining Information on Luxury Products in Russia as of March 2018*, by Type of Website and Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jun 2018, /statistics/1068137/website-used-for-obtaining-information-on-luxury-by-age-russia/
McKinsey & Company & Double Data & Farfetch, Share of consumers using websites for obtaining information on luxury products in Russia as of March 2018*, by type of website and age group ÌÇÐÄÆƽâ°æ, /statistics/1068137/website-used-for-obtaining-information-on-luxury-by-age-russia/ (last visited July 29, 2026)
Share of consumers using websites for obtaining information on luxury products in Russia as of March 2018*, by type of website and age group [Graph], McKinsey & Company, & Double Data, & Farfetch, June 30, 2018. [Online]. Available: /statistics/1068137/website-used-for-obtaining-information-on-luxury-by-age-russia/
