| Characteristic | Share of respondents |
|---|---|
| Eat Japanese food | 96% |
| Shopping | 86.1% |
| Walking in shopping districts | 79.8% |
| Nature/scenery sightseeing | 71.2% |
| Drink Japanese alcoholic beverages | 29.5% |
| Galleries/museums | 25.8% |
| Bathe in a hot spring | 25.7% |
| Theme parks | 25.7% |
| Stay in a Japanese-style inn | 23.5% |
| Experience Japanese everyday life | 18.4% |
| Experience Japanese history/culture | 18.1% |
| Enjoy Japanese pop culture (fashions, animations, etc.) | 16.6% |
| Seasons (cherry blossoms, autumn leaves, winter etc.) | 14% |
| Visiting film/anime settings | 8.6% |
| Stage or music performances | 5.6% |
| Nature tours / experience in farming/mountain/fishing village | 5% |
| Ski/snowboard | 1.6% |
| Other sports (golf etc.) | 1% |
| Medical treatment/medical check-up | 0.7% |
| Spectator sport (sumo, soccer etc.) | 0.6% |
| None of the above | 0% |
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Source
Sources
Release date
March 2025
More information
Region
Japan
Survey time period
2024
Number of respondents
1,586 respondents
Special properties
multiple answers possible
Method of interview
Face-to-face interview
Supplementary notes
The annual data is compiled from the monthly surveys conducted by the Japan Tourism Agency and its contractor.
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