| Characteristic | Share of respondents |
|---|---|
| Eat Japanese food | 99% |
| Theme parks | 84.2% |
| Bathe in a hot spring | 74.3% |
| Shopping | 65.7% |
| Nature/scenery sightseeing | 51.6% |
| Drink Japanese alcoholic beverages | 25.9% |
| Galleries/museums | 20.2% |
| Walking in shopping districts | 19.7% |
| Stay in a Japanese-style inn | 15.5% |
| Spectator sport (sumo, soccer etc.) | 15.4% |
| Ski/snowboard | 14.2% |
| Other sports (golf etc.) | 13.5% |
| Nature tours / experience in farming/mountain/fishing village | 7.2% |
| Stage or music performances | 6.5% |
| Experience Japanese history/culture | 3% |
| Enjoy Japanese pop culture (fashions, animations, etc.) | 2.4% |
| Seasons (cherry blossoms, autumn leaves, winter etc.) | 2.3% |
| Visiting film/anime settings | 0.9% |
| Experience Japanese everyday life | 0.2% |
| Medical treatment/medical check-up | 0.2% |
| None of the above | 0% |
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Source
Sources
Release date
March 2025
More information
Region
Japan
Survey time period
2024
Number of respondents
3,186 respondents
Special properties
multiple answers possible
Method of interview
Face-to-face interview
Supplementary notes
The annual data is compiled from the monthly surveys conducted by the Japan Tourism Agency and its contractor.
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