
T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
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Some *** million chocolate Santas were produced for the holiday season in Germany in 2025. The amount has changed little during the time period specified. Chocolate Santas are a popular Christmas treat and gift in Germany. They are also still sold in January, after the Christmas holidays, often at a discount.Â
If chocolate Santas are a staple of Christmas holidays in the country, what about chocolate consumption in general? Does the cheer extend to other seasons? Filled chocolate bars were produced in Germany the most, with numbers remaining stable in recent years, followed by chocolates without alcohol. Fair trade chocolate saw annually growing sales, especially in the last four years. German imported an increasing volume of chocolate products in recent years.
Revenue from retail sales during Christmas in Germany have only been growing in recent years, amounting to over *** billion euros in 2025, based on forecasts. Shoppers were keen, and retailers both online and off even more so. The same year, Germans spent around *** euros per capita on Christmas gifts.
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Christmas trade
Christmas products
Christmas shopping, spending and presents
Christmas spending in the largest German cities
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.