Customers in Germany spent around billion euros during the Christmas trading period of 2025, based on a forecast. This was an increase compared to the year before. Sales revenue has increased annually during the specified time period, despite the coronavirus (COVID-19) pandemic throughout 2020 and 2021.Â
Christmas online retail
Christmas and the preceding months, especially November and December, are some of the busiest times for German retailers, as well as being extremely profitable. Online retail sales from Christmas sales have only grown in the last decade. However, in 2023, due to several shocks to the economy that impacted the purchasing power, most retailers expected the revenues from online sales during the Christmas season to be lower or even much lower than in the previous year.
Buying Christmas gifts
In 2024, Germans spent around *** euros per person on Christmas presents. Current inflation levels may have influenced the slight decrease in spending compared to the year before. When looking at spending on Christmas gifts by shopping location, shopping online was the most popular option.
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HDE. (November 5, 2025). Revenue from retail sales during the Christmas trading period in Germany from 2005 to 2025 (in billion euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1064307/retail-revenue-from-christmas-trading-period-in-germany/
HDE. "Revenue from retail sales during the Christmas trading period in Germany from 2005 to 2025 (in billion euros)." Chart. November 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1064307/retail-revenue-from-christmas-trading-period-in-germany/
HDE. (2025). Revenue from retail sales during the Christmas trading period in Germany from 2005 to 2025 (in billion euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1064307/retail-revenue-from-christmas-trading-period-in-germany/
HDE. "Revenue from Retail Sales during The Christmas Trading Period in Germany from 2005 to 2025 (in Billion Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Nov 2025, /statistics/1064307/retail-revenue-from-christmas-trading-period-in-germany/
HDE, Revenue from retail sales during the Christmas trading period in Germany from 2005 to 2025 (in billion euros) ÌÇÐÄÆƽâ°æ, /statistics/1064307/retail-revenue-from-christmas-trading-period-in-germany/ (last visited August 01, 2026)
Revenue from retail sales during the Christmas trading period in Germany from 2005 to 2025 (in billion euros) [Graph], HDE, November 5, 2025. [Online]. Available: /statistics/1064307/retail-revenue-from-christmas-trading-period-in-germany/
