online games and paid content provided by social networking services, etc. (including payments for avatars, items, etc.) for feature phones and smartphones (incl. tablets)*
Supplementary notes
*The values from 2022 onward do not include content for feature phones anymore.
100 Japanese yen equal 0.66 U.S. dollars or 0.58 euros as of August 2025. Values have been rounded. Data prior to 2021 come from previous reporting.
Citation formats
Mobile and social game market size Japan 2015-2024
The market size of mobile and social games in Japan amounted to **** trillion Japanese yen in 2024. Mobile and social games accounted for more than half of the mobile content market in Japan.
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Mobile Content Forum. (July 31, 2025). Value of the mobile and social game market in Japan from 2015 to 2024 (in trillion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1065117/japan-mobile-and-social-game-market-size/
Mobile Content Forum. "Value of the mobile and social game market in Japan from 2015 to 2024 (in trillion Japanese yen)." Chart. July 31, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1065117/japan-mobile-and-social-game-market-size/
Mobile Content Forum. (2025). Value of the mobile and social game market in Japan from 2015 to 2024 (in trillion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1065117/japan-mobile-and-social-game-market-size/
Mobile Content Forum. "Value of The Mobile and Social Game Market in Japan from 2015 to 2024 (in Trillion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jul 2025, /statistics/1065117/japan-mobile-and-social-game-market-size/
Mobile Content Forum, Value of the mobile and social game market in Japan from 2015 to 2024 (in trillion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/1065117/japan-mobile-and-social-game-market-size/ (last visited July 28, 2026)
Value of the mobile and social game market in Japan from 2015 to 2024 (in trillion Japanese yen) [Graph], Mobile Content Forum, July 31, 2025. [Online]. Available: /statistics/1065117/japan-mobile-and-social-game-market-size/
