Chinese people spent more time on webcasts, short videos, and other online media content in 2018. Those aged between 25 and 34 spent ** percent of their time on online media, the highest share among all age groups.
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Kantar Millward Brown. (May 6, 2019). Percentage of time spent on internet content in China in 2017 and 2018, by age group [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/1062397/china-online-media-consumption-time-share-age-group/
Kantar Millward Brown. "Percentage of time spent on internet content in China in 2017 and 2018, by age group." Chart. May 6, 2019. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/1062397/china-online-media-consumption-time-share-age-group/
Kantar Millward Brown. (2019). Percentage of time spent on internet content in China in 2017 and 2018, by age group. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/1062397/china-online-media-consumption-time-share-age-group/
Kantar Millward Brown. "Percentage of Time Spent on Internet Content in China in 2017 and 2018, by Age Group." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 6 May 2019, /statistics/1062397/china-online-media-consumption-time-share-age-group/
Kantar Millward Brown, Percentage of time spent on internet content in China in 2017 and 2018, by age group ÌÇÐÄÆÆ½â°æ, /statistics/1062397/china-online-media-consumption-time-share-age-group/ (last visited July 24, 2026)
Percentage of time spent on internet content in China in 2017 and 2018, by age group [Graph], Kantar Millward Brown, May 6, 2019. [Online]. Available: /statistics/1062397/china-online-media-consumption-time-share-age-group/