Chinese people spent more time on webcasts, short videos, and other online media content in 2018. Residents living in tier 1 cities spent ** percent of their time on online media, the highest share among all city tiers in China.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Kantar Millward Brown. (May 6, 2019). Percentage of time spent on internet content in China in 2017 and 2018, by city tier [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1062380/china-online-media-consumption-time-share-city-tier/
Kantar Millward Brown. "Percentage of time spent on internet content in China in 2017 and 2018, by city tier." Chart. May 6, 2019. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1062380/china-online-media-consumption-time-share-city-tier/
Kantar Millward Brown. (2019). Percentage of time spent on internet content in China in 2017 and 2018, by city tier. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1062380/china-online-media-consumption-time-share-city-tier/
Kantar Millward Brown. "Percentage of Time Spent on Internet Content in China in 2017 and 2018, by City Tier." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 6 May 2019, /statistics/1062380/china-online-media-consumption-time-share-city-tier/
Kantar Millward Brown, Percentage of time spent on internet content in China in 2017 and 2018, by city tier ÌÇÐÄÆÆ½â°æ, /statistics/1062380/china-online-media-consumption-time-share-city-tier/ (last visited July 28, 2026)
Percentage of time spent on internet content in China in 2017 and 2018, by city tier [Graph], Kantar Millward Brown, May 6, 2019. [Online]. Available: /statistics/1062380/china-online-media-consumption-time-share-city-tier/