Before an investor or developer considers a location, there are a multitude of factors considered. According to industry experts, the most important factors to be considered for 2025 were the market size, liquidity, and the city’s economic performance. London was considered the leading city for development and investment prospects. Other cities that ranked at the top of investors' lists included Madrid and Paris.
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PwC. (November 4, 2025). Most important factors for selecting a European city for real estate investment or development in 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1062070/europe-real-estate-development-and-investment-decision-factors/
PwC. "Most important factors for selecting a European city for real estate investment or development in 2026." Chart. November 4, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1062070/europe-real-estate-development-and-investment-decision-factors/
PwC. (2025). Most important factors for selecting a European city for real estate investment or development in 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1062070/europe-real-estate-development-and-investment-decision-factors/
PwC. "Most Important Factors for Selecting a European City for Real Estate Investment or Development in 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Nov 2025, /statistics/1062070/europe-real-estate-development-and-investment-decision-factors/
PwC, Most important factors for selecting a European city for real estate investment or development in 2026 ÌÇÐÄÆƽâ°æ, /statistics/1062070/europe-real-estate-development-and-investment-decision-factors/ (last visited July 30, 2026)
Most important factors for selecting a European city for real estate investment or development in 2026 [Graph], PwC, November 4, 2025. [Online]. Available: /statistics/1062070/europe-real-estate-development-and-investment-decision-factors/
