Methodology: a multistage and stratified sample of Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and more than 200 population centers
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Russia: electronics and home appliances consumer share 2021, by age and store
Study findings showed that on average, over ** percent of Russian customers bought consumer electronics and home appliances in brick and mortar shops in 2021. Online shopping for such goods was more common among the ** to 44-year-old population, with about ** percent buying consumer electronics and home appliances through the internet.
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Deloitte. (June 25, 2021). Distribution of customers in the consumer electronics and home appliances market in Russia in 2021, by age group and type of store [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1060768/russia-consumer-electronics-and-home-appliances-buyer-share-by-age-and-store/
Deloitte. "Distribution of customers in the consumer electronics and home appliances market in Russia in 2021, by age group and type of store." Chart. June 25, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1060768/russia-consumer-electronics-and-home-appliances-buyer-share-by-age-and-store/
Deloitte. (2021). Distribution of customers in the consumer electronics and home appliances market in Russia in 2021, by age group and type of store. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1060768/russia-consumer-electronics-and-home-appliances-buyer-share-by-age-and-store/
Deloitte. "Distribution of Customers in The Consumer Electronics and Home Appliances Market in Russia in 2021, by Age Group and Type of Store." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Jun 2021, /statistics/1060768/russia-consumer-electronics-and-home-appliances-buyer-share-by-age-and-store/
Deloitte, Distribution of customers in the consumer electronics and home appliances market in Russia in 2021, by age group and type of store ÌÇÐÄÆƽâ°æ, /statistics/1060768/russia-consumer-electronics-and-home-appliances-buyer-share-by-age-and-store/ (last visited August 01, 2026)
Distribution of customers in the consumer electronics and home appliances market in Russia in 2021, by age group and type of store [Graph], Deloitte, June 25, 2021. [Online]. Available: /statistics/1060768/russia-consumer-electronics-and-home-appliances-buyer-share-by-age-and-store/
