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In 2022, Samsung Eletrônica da Amazônia Ltda., Samsung's subsidiary in Brazil, was the leading company in the consumer electronics sector in Brazil, based on annual net revenue. The company generated a net revenue of around ** billion Brazilian reals that year. Whilrpool followed, with almost ** billion reals in revenue.

The Brazilian consumer electronics industry

The consumer electronics industry in Brazil grew over the past decade and it is forecast to increase in the coming years, generating a revenue of over ** billion U.S. dollars by 2026. The telephony segment accounted for most of the revenue, with 86 people per 100 owning a smartphone in 2021. At the same time, the TV and the computer segments - the latter including desktop PCs, laptops, and tablets – are also demanding segments in the Latin American country. with the TV production in Brazil exceeding **** million units in the first ten months of 2021.

Via

One of the most famous consumer electronics and household appliances retail companies in Brazil is Via, previously known as Via Varejo, In the last years, its net revenue increased, peaking at **** billion U.S. dollars in 2020. At Via, whether in-store or online, Brazilian shoppers can find their favorite consumer electronics companies.