According to a 2019 SellCell survey, percent of iPhone users intend to stay with the brand when they next change their smartphone. This reflects very high loyalty of Apple's customers compared to some of its competitors. In contrast, just over ** percent of Motorola phone users intend to buy another phone from this brand when they upgrade next time.
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SellCell.com. (August 20, 2019). When you change your phone, do you intend on staying with your current brand or switching to a different brand? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1058847/mobile-phone-loyalty-in-the-us/
SellCell.com. "When you change your phone, do you intend on staying with your current brand or switching to a different brand?." Chart. August 20, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1058847/mobile-phone-loyalty-in-the-us/
SellCell.com. (2019). When you change your phone, do you intend on staying with your current brand or switching to a different brand?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1058847/mobile-phone-loyalty-in-the-us/
SellCell.com. "When You Change Your Phone, Do You Intend on Staying with Your Current Brand or Switching to a Different Brand?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Aug 2019, /statistics/1058847/mobile-phone-loyalty-in-the-us/
SellCell.com, When you change your phone, do you intend on staying with your current brand or switching to a different brand? ÌÇÐÄÆƽâ°æ, /statistics/1058847/mobile-phone-loyalty-in-the-us/ (last visited August 03, 2026)
When you change your phone, do you intend on staying with your current brand or switching to a different brand? [Graph], SellCell.com, August 20, 2019. [Online]. Available: /statistics/1058847/mobile-phone-loyalty-in-the-us/
