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Newsner.com was the media company whose Facebook page had most fans as of March 2021. The news resource Facebook page was liked by over *** million people in Sweden. Next in the ranking was AIKompis, which is the biggest media house in Arabian language for the Nordic countries. The page had over *** million fans that year. SVT and TV4 came third and fourth, respectively, with roughly *** and *** thousand fans on Facebook. However, news pages were not the main reason for using Facebook. The activity which most Swedes reported to be using Facebook for, was Messenger, according to over ** percent of people. ** percent used the platform to participate in groups and ** percent- to upload pictures.

Online news in Sweden

A survey, conducted in 2020, ranked the leading online news brands in Sweden that year. Aftonbladet online had the highest weekly reach percentage of ** percent. It was followed by Expressen and SVT News Online, which had ** percent and ** percent, respectively.

Who uses Facebook? 

The ‘90s generation was the generations with highest share of Facebook users in Sweden. ** percent of people born in the *** used the platform in 2018. Second most active Facebook users were Swedes born in the ****, ** percent of whom used the platform. In contrast, only ** percent of the ‘00s generations used it.