The most common purpose among Swedes for using Facebook in 2019 was to keep in touch with friends and family. In fact, ** percent of the respondents to a survey reported to have used the social media platform for this reason. ** percent used it for entertainment.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
AudienceProject. (October 3, 2019). Purposes of Facebook usage in Sweden in 2019 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/863931/facebook-usage-purposes-in-sweden/
AudienceProject. "Purposes of Facebook usage in Sweden in 2019." Chart. October 3, 2019. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/863931/facebook-usage-purposes-in-sweden/
AudienceProject. (2019). Purposes of Facebook usage in Sweden in 2019. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/863931/facebook-usage-purposes-in-sweden/
AudienceProject. "Purposes of Facebook Usage in Sweden in 2019." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 3 Oct 2019, /statistics/863931/facebook-usage-purposes-in-sweden/
AudienceProject, Purposes of Facebook usage in Sweden in 2019 ÌÇÐÄÆÆ½â°æ, /statistics/863931/facebook-usage-purposes-in-sweden/ (last visited July 20, 2026)
Purposes of Facebook usage in Sweden in 2019 [Graph], AudienceProject, October 3, 2019. [Online]. Available: /statistics/863931/facebook-usage-purposes-in-sweden/