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Leading sports sponsoring brands worldwide in 2021, by sponsorship value (in million U.S. dollars)

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Sources

Release date

October 2021

Region

Worldwide

Survey time period

August 15, 2020 to August 15, 2021

Supplementary notes

*The sponsorship value was calculated by multiplying the potential value with the promotion quality. Definitions of these terms and further information about the methodology can be found .

Citation formats

Most valuable sports sponsors worldwide 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 14, 2021
Nike's sponsorship value in 2021 was estimated at more than *** million U.S. dollars, making it the world's most valuable sports sponsor. The second brand on the list was Nike's main competitor, Adidas, with a value for sponsorships of nearly *** million U.S. dollars. These two brands also had the highest number of promoters in that year.
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