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Factors influencing consumers to try Korean beauty products in Malaysia as of July 2021

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Source

In cooperation with
Release date

October 2021

Region

Malaysia

Survey time period

July 8 to 30, 2021

Number of respondents

7,065 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The question asked was as follows:
"What would influence you to try a Korean beauty skincare product?"

Citation formats

Factors influencing consumers to try K-beauty products Malaysia 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 11, 2021
In a survey on skincare and beauty products conducted by , as of July 2021, ** percent of Malaysian respondents would try a Korean beauty product if it was recommended to them by family and friends. Korean beauty products, also known as K-beauty, has gained in popularity and market share over the years, especially in Asia. K-beauty products were perceived by Asian customers to better meet their skincare needs.
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