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Reasons for not using Korean beauty products in Malaysia as of July 2021

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Source

In cooperation with
Release date

October 2021

Region

Malaysia

Survey time period

July 8 to 30, 2021

Number of respondents

2,882 respondents

Age group

16 years and older

Special properties

respondents who do not use Korean beauty products

Method of interview

Online survey

Supplementary notes

The question asked was as follows:
"Please choose the reason (s) why you do not use Korean beauty skincare products.(choose up to three options)."

Citation formats

Reasons for not using K-beauty products Malaysia 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 11, 2021
In a survey on skincare and beauty products conducted by , as of July 2021, ** percent of respondents in Malaysia who do not use Korean beauty products, said that it was because there were too many different types of products to choose from. K-beauty is known for its innovative and varied skincare products and ingredients. While this might appeal to the beauty-savvy, the apparent complexity and variety of products might confuse and turn off a certain segment of consumers.
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