*People included in the survey traveled at least once during the previous 12 months; their trip included at least an overnight stay; experienced online at least one of the activities related to the holiday; joined at least one of the activities held in the trip destination.
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Most bought travel's services among tourists in Italy 2018
In 2018, using local transports was the main experiential travel's service bought by tourists in Italy. According to the survey, travelers who claimed to buy this service accounted for ** percent of total respondents. Touristic cards were also quite popular. Indeed, people using this service represented ** percent of all travelers interviewed.
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Osservatori Digital Innovation. (April 1, 2019). Share of tourists* that bought experiential travel's services in Italy in 2018, by type of service [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1039423/most-bought-travel-s-services-among-tourists-italy/
Osservatori Digital Innovation. "Share of tourists* that bought experiential travel's services in Italy in 2018, by type of service." Chart. April 1, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1039423/most-bought-travel-s-services-among-tourists-italy/
Osservatori Digital Innovation. (2019). Share of tourists* that bought experiential travel's services in Italy in 2018, by type of service. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1039423/most-bought-travel-s-services-among-tourists-italy/
Osservatori Digital Innovation. "Share of Tourists* That Bought Experiential Travel's Services in Italy in 2018, by Type of Service." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2019, /statistics/1039423/most-bought-travel-s-services-among-tourists-italy/
Osservatori Digital Innovation, Share of tourists* that bought experiential travel's services in Italy in 2018, by type of service ÌÇÐÄÆƽâ°æ, /statistics/1039423/most-bought-travel-s-services-among-tourists-italy/ (last visited August 01, 2026)
Share of tourists* that bought experiential travel's services in Italy in 2018, by type of service [Graph], Osservatori Digital Innovation, April 1, 2019. [Online]. Available: /statistics/1039423/most-bought-travel-s-services-among-tourists-italy/
