*People included in the survey traveled at least once during the previous 12 months; their trip included at least an overnight stay; experienced online at least one of the activities related to the holiday; joined at least one of the activities held in the trip destination.
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Tourists that did experiential travel's activities Italy 2018, by activity
In 2018, shopping on site and going to the restaurant were the most popular experiential travel's activities among tourists in Italy. According to the study, people who took part in these activities accounted for ** percent of total respondents. Conversely, only * percent of tourists interviewed claimed to join classes while on holiday.
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Osservatori Digital Innovation. (April 1, 2019). Share of tourists* that bought or took part in experiential travel's activities in Italy in 2018, by type of activity [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1039481/tourists-that-did-experiential-travel-s-activities-italy-by-activity/
Osservatori Digital Innovation. "Share of tourists* that bought or took part in experiential travel's activities in Italy in 2018, by type of activity." Chart. April 1, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1039481/tourists-that-did-experiential-travel-s-activities-italy-by-activity/
Osservatori Digital Innovation. (2019). Share of tourists* that bought or took part in experiential travel's activities in Italy in 2018, by type of activity. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1039481/tourists-that-did-experiential-travel-s-activities-italy-by-activity/
Osservatori Digital Innovation. "Share of Tourists* That Bought or Took Part in Experiential Travel's Activities in Italy in 2018, by Type of Activity." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2019, /statistics/1039481/tourists-that-did-experiential-travel-s-activities-italy-by-activity/
Osservatori Digital Innovation, Share of tourists* that bought or took part in experiential travel's activities in Italy in 2018, by type of activity ÌÇÐÄÆƽâ°æ, /statistics/1039481/tourists-that-did-experiential-travel-s-activities-italy-by-activity/ (last visited August 01, 2026)
Share of tourists* that bought or took part in experiential travel's activities in Italy in 2018, by type of activity [Graph], Osservatori Digital Innovation, April 1, 2019. [Online]. Available: /statistics/1039481/tourists-that-did-experiential-travel-s-activities-italy-by-activity/
