According to data analysis, foreign multinational corporations accounted for ** percent of the beauty and personal care market in China in 2017. In general, foreign multinational corporation penetration in China was higher than in the United States and around the same as in Japan.
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McKinsey & Company. (July 1, 2019). Foreign multinational corporation market share of the leading 30 brands in China in 2017, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1036992/china-foreign-multinational-corporation-penetration-rate-by-category/
McKinsey & Company. "Foreign multinational corporation market share of the leading 30 brands in China in 2017, by category." Chart. July 1, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1036992/china-foreign-multinational-corporation-penetration-rate-by-category/
McKinsey & Company. (2019). Foreign multinational corporation market share of the leading 30 brands in China in 2017, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1036992/china-foreign-multinational-corporation-penetration-rate-by-category/
McKinsey & Company. "Foreign Multinational Corporation Market Share of The Leading 30 Brands in China in 2017, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jul 2019, /statistics/1036992/china-foreign-multinational-corporation-penetration-rate-by-category/
McKinsey & Company, Foreign multinational corporation market share of the leading 30 brands in China in 2017, by category ÌÇÐÄÆƽâ°æ, /statistics/1036992/china-foreign-multinational-corporation-penetration-rate-by-category/ (last visited July 28, 2026)
Foreign multinational corporation market share of the leading 30 brands in China in 2017, by category [Graph], McKinsey & Company, July 1, 2019. [Online]. Available: /statistics/1036992/china-foreign-multinational-corporation-penetration-rate-by-category/
