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Market share of the leading e-commerce platforms in selected countries worldwide as of January 2019

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Source

Release date

January 2019

Region

Worldwide

Survey time period

January 2019

Supplementary notes

Date is estimated.

Citation formats

Dominant e-commerce platforms in selected digital markets 2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 1, 2019
In many online markets, the top three e-commerce platforms account for approximately half of online retail sales. However, there are some regional differences - in China, market leader Alibaba accounts for ** percent of the e-commerce market, followed by JD and PinDuoDuo with a ** and **** percent market share respectively. The top three e-retailers are responsible for ** percent of online retail sales, making the country an outlier in terms of its leading platforms' market dominance. On the other end of the spectrum, the situation in the Netherlands is far more balanced: market leader Bol only accounted for ** percent of e-retail sales, followed by Coolblue and Zalando with **** and *** percent of the market.
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