| Characteristic | Composite Loyalty Score* |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Release date
April 2018
Region
United States
Survey time period
April 2018
Number of respondents
11,487 respondents
Age group
18-65 years and older
Special properties
approximately 73 percent of respondents were women and 26 percent were men.
Supplementary notes
*For the rankings, Market Force asked participants to rate their satisfaction with their most recent QSR experience, and their likelihood to refer that restaurant to others. The results were averaged to attain a Composite Loyalty Index score. Only chains that received at least 100 votes and representing two percent or more of votes were analyzed.
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