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Wawa, a gas-station chain and quick-stop hub for sandwiches, received a Composite Loyalty Score of ** percent, ranking it as the U.S. consumer’s favorite sandwich chain in 2018. It was closely followed by Firehouse Subs, which achieved a Composite Loyalty Score of ** percent. Global quick-service chain Subway only ranked eighth with a score of ** percent in the same year.

Wawa vs. Subway

Wawa undoubtedly enjoys great popularity among U.S. consumers, but it still has strong competitors in large sandwich restaurant chains such as Subway, Arby’s and Jimmy John’s Gourmet Sandwiches. In 2018, Subway was the sandwich chain with the highest U.S. systemwide sales accounting for over ** billion U.S. dollars. This figure may come as no surprise given that Subway has a large number of restaurants across the United States. Comparatively, Wawa only accounted for *** locations across the country that year.

What’s they key to a good sandwich?

In 2019, a survey conducted by Technomic found that the majority of respondents, ** percent to be precise, believed fresh ingredients to be the most important attribute they consider when buying a sandwich in the United States.