Favorite pizza chains of U.S. consumers 2018| ��ƽ��

Favorite pizza chains of consumers in the United States as of April 2018

Characteristic	Composite Loyalty Score*
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Release date

April 2018

More information

Region

United States

Survey time period

April 2018

Number of respondents

approximately 11,500

Age group

18-65 years and older

Supplementary notes

*The Composite Loyalty Score was calculated by averaging consumer satisfaction ratings of their most recent dining experience and their likelihood to recommend that brand. The results were averaged to attain a Composite Loyalty Index score. Only chains that received at least 100 votes and representing 2% or more of votes were analyzed.

Citation formats

Pizza Ranch ranked as the favorite pizza chain of consumers in the United States in April 2018. The survey, based on questions regarding customer satisfaction, found that Pizza Ranch had a composite loyalty score of ** percent, which was *** percent more than Papa Murphy’s.

The customer is always right

The pizza restaurant industry continued to grow in the United States in 2019, highlighted by record figures for the number of store locations and sales generated. Customer satisfaction can provide a major advantage in highly competitive markets, and Pizza Ranch delivers value on all fronts: the company was ranked in the top two for of the customer experience categories, including speed of service, staff friendliness, and atmosphere.

Who are Pizza Ranch?

Pizza Ranch was founded in Iowa in 1981 and now has more than *** locations across several states, many of which are in the Midwest of the United States. The company does not feature in the list of leading pizza chains by the number of units or highest sales, but it has become one of the most recognized pizza chains in the Midwest and developed a loyal customer base thanks to its consumer-first mindset.