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Number of mass consumers in India's media and entertainment sector from 2017 to 2020, with an estimate for 2023 (in millions)

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Sources

Release date

March 2021

Region

India

Survey time period

2017 to 2020

Supplementary notes

Mass consumers are those who consume Pay TV and may occasionally also consume some over the top (OTT) content.

Previous reports have been accessed.

Figures based on EY estimates.

Citation formats

Number of mass consumers India 2017-2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 26, 2021
There were around *** million mass consumers in India's media and entertainment sector in 2020, indicating a steady drop in the previous two years. Indian media consumers were increasingly seen to be moving towards tactical digital and bundled digital media consumption rather than mass consumption.
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