| Characteristic | Share of respondents |
|---|---|
| Stylish and beautiful | 78% |
| Good lighting | 47% |
| Adds to the resale value | 45% |
| Easy to clean and disinfect | 44% |
| Accommodates more than one | 42% |
| Easy to store and find things | 41% |
| Helps me relax | 37% |
| Easy to get ready in | 37% |
| Reflects who I am | 33% |
| Spa-like atmosphere | 32% |
| Makes a statement | 24% |
| Filled with natural light | 22% |
| Energy-efficient | 16% |
| Makes me look good | 6% |
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Source
Release date
November 2018
Region
United States
Survey time period
June 30 and October 17, 2018
Number of respondents
2,237 respondents
Age group
25 years and older
Special properties
Homeowners who had completed a bathroom remodel or addition project in the past 12 months, or homeowners currently working on one or planning to start one in the next three months.
Method of interview
Email survey
Supplementary notes
*Percentages reflect proportion of homeowners who had completed, were currently working on or were planning a master bathroom renovation during 2017-18
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