*Penetration is defined by the source as percentage of e-commerce retail sales over total retail sales.
**GCC stands for Gulf Cooperation Council and includes Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and UAE.
***MENA includes all GCC countries and Egypt Algeria, Iraq, Jordan, Lebanon, Libya, Mauritania, Morocco, Syria, Tunisia and Yemen.
This statistic is based on the results of household expenditure surveys. The source does not provide further information on the surveys.
Citation formats
E-commerce penetration as share of total retail MENA 2017, by selected country
This statistic presents the e-commerce penetration as a percentage of total retail in the Middle East and North Africa (MENA) in 2017, ranked by selected country and region. In 2017, the e-commerce penetration in the United Arab Emirates was around *** percent. The given data indicates that e-commerce has an opportunity for growth in the Middle East and North Africa as the penetration remains low compared to other countries.
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Bain & Company. (February 19, 2019). E-commerce penetration as a percentage of total retail in the Middle East and North Africa (MENA) in 2017, by selected country* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1005332/mena-ecommerce-penetration-as-percentage-of-total-retail-by-selected-country/
Bain & Company. "E-commerce penetration as a percentage of total retail in the Middle East and North Africa (MENA) in 2017, by selected country*." Chart. February 19, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1005332/mena-ecommerce-penetration-as-percentage-of-total-retail-by-selected-country/
Bain & Company. (2019). E-commerce penetration as a percentage of total retail in the Middle East and North Africa (MENA) in 2017, by selected country*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1005332/mena-ecommerce-penetration-as-percentage-of-total-retail-by-selected-country/
Bain & Company. "E-commerce Penetration as a Percentage of Total Retail in The Middle East and North Africa (Mena) in 2017, by Selected Country*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Feb 2019, /statistics/1005332/mena-ecommerce-penetration-as-percentage-of-total-retail-by-selected-country/
Bain & Company, E-commerce penetration as a percentage of total retail in the Middle East and North Africa (MENA) in 2017, by selected country* ÌÇÐÄÆƽâ°æ, /statistics/1005332/mena-ecommerce-penetration-as-percentage-of-total-retail-by-selected-country/ (last visited August 03, 2026)
E-commerce penetration as a percentage of total retail in the Middle East and North Africa (MENA) in 2017, by selected country* [Graph], Bain & Company, February 19, 2019. [Online]. Available: /statistics/1005332/mena-ecommerce-penetration-as-percentage-of-total-retail-by-selected-country/
