This question was phrased by the source as follows: "When it comes to sports & outdoor online shops, which of the following brands have you used in the past 12 months?"
Multiple answers were possible.
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Usage of sports & outdoor online shops in the UK 2025, by brand
In 2025, when it came to usage of sports & outdoor online shops in the United Kingdom, Nike was leading the way, withÌý**Ìýpercent of respondents stating that they used the brand in the past 12 months. Second was both JD Sports and adidas, with ***percent of people reporting use of the online shops, respectively.
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ÌÇÐÄÆÆ½â°æ. (September 2, 2025). Sports & outdoor online shops usage in the United Kingdom in 2025, by brand [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /forecasts/1624158/online-sports-outdoor-usage-uk/
ÌÇÐÄÆÆ½â°æ. "Sports & outdoor online shops usage in the United Kingdom in 2025, by brand." Chart. September 2, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /forecasts/1624158/online-sports-outdoor-usage-uk/
ÌÇÐÄÆÆ½â°æ. (2025). Sports & outdoor online shops usage in the United Kingdom in 2025, by brand. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /forecasts/1624158/online-sports-outdoor-usage-uk/
ÌÇÐÄÆÆ½â°æ. "Sports & Outdoor Online Shops Usage in The United Kingdom in 2025, by Brand." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 2 Sep 2025, /forecasts/1624158/online-sports-outdoor-usage-uk/
ÌÇÐÄÆÆ½â°æ, Sports & outdoor online shops usage in the United Kingdom in 2025, by brand ÌÇÐÄÆÆ½â°æ, /forecasts/1624158/online-sports-outdoor-usage-uk/ (last visited July 28, 2026)
Sports & outdoor online shops usage in the United Kingdom in 2025, by brand [Graph], ÌÇÐÄÆÆ½â°æ, September 2, 2025. [Online]. Available: /forecasts/1624158/online-sports-outdoor-usage-uk/