Digital commerce penetration rate in the Western Balkans 2018-2030| ��ƽ��

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Digital commerce penetration rate in the Western Balkans from 2018 to 2030, by selected country

Characteristic	Bosnia and Herzegovina	Montenegro	North Macedonia	Serbia
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Digital commerce penetration rate in the Western Balkans 2018-2030, by country

Published by ��ƽ�� Research Department, Oct 30, 2025

In 2024, Serbia ranked first by penetration rate in the digital commerce market among the 4 countries presented in the ranking. Serbia's penetration rate amounted to percent, while Montenegro and North Macedonia, the second and third countries, had records amounting to percent and percent, respectively.