Share of U.S. consumers smoking e-cigarettes 2019-2023| ��ƽ��

Share of U.S. consumers smoking e-cigarettes 2019-2023 as of June 2024, by quarter

Characteristic	Share of respondents
2019	12%
2020	10%
2021 Q1	10%
2021 Q2	11%
2021 Q3	11%
2021 Q4	11%
2022 Q1	11%
2022 Q2	11%
2022 Q3	12%
2022 Q4	12%
2023 Q1	13%
2023 Q2	14%
2023 Q3	15%
2023 Q4	15%

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Release date

June 2024

More information

Region

United States

Survey time period

2019 to 2023

Number of respondents

3,884 to 9,492 respondents per quarter

Age group

21-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question "Which tobacco products do you smoke/consume at least occasionally?" has been answered with "E-cigarettes".

Each update contains the interviews of the last 12 months. If you are looking for further details you can find more information in the methodology for the ��ƽ�� Consumer ��ƽ��.

Citation formats

How did the share of e-cigarette smokers among U.S. consumers change over the past years? Looking at the most recent data points there has been an increase from 2022 Q4 to 2023 Q4. The share of respondents grew from 12 percent to 15 percent during this time. This is a stable trend since 2019.

Smoking is common among consumers in the United States. Despite New Year’s resolutions and a whole market segment of products and services that aim to support smokers looking to quit the habit, results have yet to show drastic upward shifts to the total share of nicotine consumers. If you are looking for a current comparison of all common forms of nicotine consumption alongside e-cigarette smokers, you may want to have a look at the overview of most used tobacco products in the U.S. next.
The survey was conducted online among 3884 to 9492 respondents per quarter in the United States, between 2019 and 2023. ��ƽ�� Consumer ��ƽ�� offer you all results of our exclusive ��ƽ�� surveys, based on more than 2,000,000 interviews.