ARPU of beauty & personal care by segment worldwide| ��ƽ��

Consumer Goods & FMCG
Cosmetics & Personal Care

Average revenue (ARPU) in the beauty & personal care market worldwide from 2018 to 2030, by segment (in U.S. dollars)

Characteristic	Cosmetics	Skin care	Fragrances	Personal care
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ARPU of beauty & personal care worldwide 2018-2030, by segment

Published by ��ƽ�� Research Department, Oct 30, 2025

In 2024, the personal care segment of the beauty & personal care market achieved the highest average revenue per user worldwide, reaching approximately U.S. dollars. The skin care segment ranked second with an average revenue per user of about U.S. dollars, while cosmetics followed with around U.S. dollars.