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Average revenue per user (ARPU) in the cosmetics market in the United States from 2018 to 2030, by segment (in U.S. dollars)

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ARPU of cosmetics in the United States 2018-2030, by segment

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 30, 2025
In 2024, the face cosmetics segment of the cosmetics market achieved the highest average revenue per user in the United States, reaching approximately U.S. dollars. The eye cosmetics segment ranked second with an average revenue per user of about U.S. dollars, while lip cosmetics followed with around **** U.S. dollars.

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