ARPU of cosmetics by segment worldwide| ��ƽ��

Consumer Goods & FMCG
Cosmetics & Personal Care

Average revenue per user (ARPU) in the cosmetics market worldwide from 2018 to 2030, by segment (in U.S. dollars)

Characteristic	Face cosmetics	Lip cosmetics	Eye cosmetics	Nails	Natural cosmetics
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ARPU of cosmetics worldwide 2018-2030, by segment

Published by ��ƽ�� Research Department, Oct 30, 2025

In 2024, the face cosmetics segment of the cosmetics market achieved the highest average revenue per user worldwide, reaching approximately **** U.S. dollars. The eye cosmetics segment ranked second with an average revenue per user of about **** U.S. dollars, while lip cosmetics followed with around **** U.S. dollars.